My design methodology

Each projects has numerous steps and requires different approaches and tools. Here you will find a global view of my way of working with various tools that I use and combine depending on the project.

User research

The goal is to immerse oneself using qualitative and quantitative research to fully understand what the user and its surrounding are experiencing.

Research

Researching allows us to understand some context and prepare/enrich user research.

Protocol

At frog design I have learned to prepare interview and observation protocoles very meticulously to avoid biasing the user.

Stimulate

At the end of interviews, make games or get opinions on some primitive ideas to see their reaction.

Interview

The best interviews are the one that feels like a conversation and not an interrogation.

Observation

From shadowing to making users say out loud every details of their action, there are many techniques to observe.

Immersion

Experiencing what the user is going through

Making sense

After research, we analyse all those collected information to map them and identify pain points and opportunities.

Complexity

Journey maps

Journey maps sum up the big picture, the details, the emotional state, the pain points and the opportunities.

Opportunities

Observations are analysed to find out what characterizes the experience and make them territories of opportunity for the next phase.

Ideation, priorization, validation

Generate ideas, create concepts, make scenarios to test with users or clients and think what’s the most urgent and important.

Co-creation

Ideation

Validation and priorization

Scenario

Think of the entire journey from A to Z, to see what works and how it works in context using different ways and style: illustration, instruction, video, animation… Most importantly, tell a story!

Prototype, test and try again

Prototyping allows to think of every aspect of the final design: its feasability, its implementation but most importantly, its user-friendlyness while testing.

Digital rendering

Delivering the final product that encapsulates the entire design process.